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The whole idea of a logo is to communicate with the viewer and create something that resonates and is memorable. When you design a logo it needs to define who you are as a practice. Here are 5 ways to design and achieve a great logo that will stand the test of time.
5 MOST IMPORTANT PRINCIPLES OF LOGO DESIGN
Your logo needs to be easily identifiable at a glance. Allow for changes of size and colour. Good logos deliver something unexpected and are unique without being complicated.
Starbucks, this logo is universally recognised worldwide. The story behind the Starbucks logo gives it a very unique quality among its contemporaries. Can you think of any other globally known coffee company that has an identity as unique as the Starbucks logo where the story and values permeate the identity in a simplistic way? The execution of the logo is clean symmetrical and its application into multi purpose usage backs up how simple the visual representation is.
An effective logo should be memorable. Keep it simple and appropriate to the nature of the business. The Audi logo has a global presence. Children from a very young age play games in memorising what cars they recognise via their identity.
An effective logo should be timeless and should avoid trends. It should last the test of time. How will your logo look in 10 years time?
The London underground logo is timeless. The identity is over 100 years old and has worldwide iconic status, it’s application of use is still going strong.
A good logo can be used in a variety of sizes and colours. Your logo should have the versatility to appear on collateral for a pen to a plane. This dramatic physical scale in usage demonstrates how an identity needs to work across a wide scope of collateral.
A professional logo should be fit for purpose. The logo should be appropriate for the intended audience. For example a logo for a toyshop could be colourful and playful in its execution however, the same wouldn’t apply to a law firm.